The growing expectations of digital marketers need solutions across the globe. Marketers need to take risks in order to get good quality traffic and leads. Here we are discuss a few risks that marketers are afraid to take: Outbound Marketing v/s inbound Marketing Inbound marketing (Content marketing) is one of the best ways to generate traffic to your site. Inbound marketing relies on earning people’s interest, instead of buying it. This attracts strangers and converts them to visitors, and increases the leads for your site. Whereas, outbound marketing has a huge number of audience, but the conversion rate is very less, apart from being expensive. In Inbound marketing, the audiences are less, but they are more interactive, friendly and are more likely to convert to customers. Whereas, outbound marketing is less expensive, as online resources are less expensive than the mass media.
Your content should be interactive Interactive content makes your product unique and thus, attracts more visitors. It comes in many forms like polls/surveys, funny/witty posts, trivia, etc. By creating interactive content, you educate your audience, and also receive valuable information or feedback from them. Reach audience through Social media Users are now spending more and more time on social media networks like Facebook, Twitter, LinkedIn, YouTube, etc. Your marketing technique should include a wise plan to invest time and money in social media. Identify your target audience and start investing in social media ads. Promote your product through banners and posters on social media. Draw readers through your content Create content to target your readers and not to promote your brand. Highlight your content strategically by highlighting important points. Add meaningful captions to your images, which make readers dig the article. Converting scanners to readers is an important target for your page. You could convert those, using bullet points, subheadings and numbers. Reuse old content effectively Reusing/repurposing content helps you engage existing clients, while also reaching out to newer audience. Change the visual content of your old article and repost it. Turn your stunning graphs and charts into infographics. Infographics is one of the best ways to share informative content, as they are eye catching and easy to read. This increases the brand awareness and helps you connect with the audience. This also helps in SEO, as infographics get links from other sites and blogs.
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