A good search ranking for your website or blog, is not just a desirable, but a mandatory thing for survival in the social space. Social media and search engine optimisation (SEO) are connected to each other. The social media presence has a great impact on your search ranking. It is undoubtedly a very important tool for websites, because of its indispensable presence in the lives of people. Search engines take into account the social signals like likes, shares, pins and views to determine your ranking. The seven sure short ways that can definitely improve your search rank with social media are: Keep it short:
Though the ideal length varies for various posts, but less and meaningful is what is desirable for social media. Rather than unnecessarily increasing the word count, concentrate on expressing the meaning with lesser words. Communicate your expectations: Describe what actions you expect the people to take, once they see your post. Using action phrases like ‘check out’, ‘follow’, ’share’, ‘like’ etc. motivates the people to engage with the post, and as a result, people are able to better interact and popularise your post. Using clear directives for your post is always a better option. Solve people’s problems through your post: Your aim while writing the posts should not be to sell something to people, rather you should concentrate on solving their problems. People should be able to connect with the post. It should highlight both the problem and the possible solutions for the problem. For instance, instead of starting with ‘Lemon is good for reducing belly fat’; you should start by highlighting the problem first, ‘Belly fat is one of the hardest to get rid of, however, there are many tricks to beat that stubborn fat. Read on to know how..."’. By highlighting the problem first, you can connect with the audience in a better way. Optimise the post and captions for keyword searches: To increase the visibility of your post, identify the relevant keywords and imbibe them in your captions, headlines, summaries, links and bios. Keyword strength is very important for searches within the social media network. Publish Social posts which can work as back links: Social media posts extend beyond the social networks and reach blog posts, articles, presentations and e-books. Good social media content that can be effectively used by others as reference will help you gain back links, which will eventually increase your search engine rankings. Optimise your content with keywords: Use industry relevant hashtags, so that users can find your complete website by searching for a particular hashtag. Carefully selected words can improve your presence on the search engine and enhance your brand image. Use the right words: While writing the captions, headlines and descriptions, select the right words. Focus on addressing and engaging the audience as much as possible.
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