SEO or search engine optimisation is basically concerned with creating a high ranking for your website, on the search engines, which is essential for driving more traffic to your website, resulting in more business. SEO can prove beneficial for an effective digital marketing strategy, in the following ways:
SEO is something which is not achieved by increasing the web visits through paid searches. It involves long term acquisition of the customers to create enhanced brand image and loyalty. The best digital marketing techniques can be incorporated with effective SEO strategies. Effective integration helps in creating an effective online presence, and reaching the target audience. SEO is not just about having on page optimisation with keywords, meta tags, picture tagging, etc., but also includes off page optimisation by creating backlinks, so that the information is used on other websites as well, so as to have a wider reach.
Success scale Many businesses choose to take the shortcut of paid search to increase the visitors and improve the ranking, however, this provides a short term benefit and increases the cost. Also, with an increased use of ad blockers, this method is losing its charm. The conversion rate of paid searches is the least. Focusing on organic or unpaid search results and SEO, not only creates a brand image, but also increases the traffic and conversion rates. Number Game A top spot on the search engine brings 40% traffic for the web page. The traffic for the subsequent pages keeps on decreasing. Mostly people open and trust the highest ranking pages only. This is the reason why marketer’s rush towards paid searches, rather than organic search. Investing in the growth Working on efficient SEO and organic traffic is definitely a time taking task and can even take months to achieve the desired ranking, however, it is a beneficial investment which will provide better results in the future. Using a blend of the two, can also be helpful. One can use paid search for immediate results, and keep working on SEO for future success. Once the organic search campaign becomes successful, then the budget can be shifted from paid search to SEO. Investing in an efficient SEO is like building your own brand image, which can help you reach to the top position on the search engine, and create a market standing for your product.
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